6 Steps to Scale Your Outreach

Before you scale, prove. Scaling a broken process just breaks it faster. Start small, get consistent results, then expand.

What to prove before scaling:

• Target market fit: Are you reaching the right people?
• Messaging resonance: Do they respond to your value prop?
• Offer attractiveness: Will they book a meeting or buy?
• Conversion rates: What's your lead-to-meeting-to-close ratio?

Scaling requires infrastructure. One email address won't cut it at 10,000 emails/day. Build the foundation before you need it.

Infrastructure checklist:

• Dedicated sending domains: Never use your primary domain
• Multiple mailboxes: Distribute volume across accounts
• DNS authentication: SPF, DKIM, DMARC properly configured
• Warmup service: Automated reputation building
• Deliverability monitoring: Real-time spam folder detection
• List cleaning tools: Remove bounces before they hurt you

For 10,000 emails/day:
• 5 sending domains (tryyourco.com, getyourco.com, etc.)
• 10 mailboxes per domain (2,000 emails each)
• Rotate sending across all mailboxes
• If one domain gets flagged, others continue

New domains have no reputation. Sending 1,000 emails on day one is a guaranteed path to the spam folder. Warmup is non-negotiable.

The warmup schedule:

• Week 1: 5-10 emails/day
• Week 2: 15-25 emails/day
• Week 3: 30-50 emails/day
• Week 4: 50-100 emails/day
• Week 5+: Increase 10-20% weekly

Warmup best practices:

• Send to engaged recipients who will open and reply
• Maintain 2-way conversations (don't just send)
• Keep content varied (don't send identical emails)
• Monitor reply rates and spam placement
• Don't rush—reputation takes time to build

Here's the challenge: Scale without becoming spam. The solution is personalization at scale—systems that make every email feel hand-written.

Personalization systems to build:

• Data enrichment pipeline: 30+ data points per lead
• Dynamic content insertion: Variables beyond {{first_name}}
• AI opening lines: Research-based personalization
• Segment-specific templates: By industry, role, pain point
• Conditional logic: Different emails based on data

Base template + dynamic elements:

"{{first_name}}, {{ai_opening_line}}

{{company}} is {{company_size_description}}, so you're 
probably {{pain_point_by_industry}}.

{{case_study_by_company_type}}"

Result: Every email is unique, even at 10,000/day

Scaling is not a switch you flip—it's a dial you turn. Increase volume gradually while watching your metrics like a hawk.

Scaling progression:

• Phase 1: 50-100/day (testing and validation)
• Phase 2: 100-500/day (early scaling)
• Phase 3: 500-2,000/day (growth mode)
• Phase 4: 2,000-5,000/day (serious scale)
• Phase 5: 5,000-20,000/day (enterprise volume)

Metrics to monitor daily:

• Delivery rate (target: 95%+)
• Open rate (benchmark: 20-40%)
• Reply rate (target: 5-15%)
• Bounce rate (max: 2%)
• Spam complaint rate (max: 0.1%)

At scale, small improvements create massive results. A 2% boost in reply rate at 10,000 emails/day equals 200 more conversations per month.

Continuous optimization:

• A/B test everything: Subjects, openings, CTAs, timing
• Iterate on messaging: What worked at 500 may not work at 5,000
• Segment deeper: More segments = better personalization
• Optimize send times: Per recipient, not just per campaign
• Refine targeting: Double down on highest-converting segments