The Quota Pressure
Michael Stevens was a solid B2B sales rep—consistently hitting 80-90% of quota, well-liked by customers, great at discovery calls. But in the competitive world of enterprise cybersecurity software, "solid" wasn't enough. His company had just raised Series C, targets had increased 40%, and the pressure was on.
The Breaking Point
- Q1 ended at 82% of quota—his "safe" approach wasn't working anymore
- Spent 3+ hours daily researching prospects for personalized outreach
- Only able to meaningfully touch 15-20 accounts per day
- Generic sequences got 3% reply rates from busy CISOs
- Top performers had tools and teams he didn't have access to
- Pipeline was thin—Q2 was looking even worse
I was working harder than ever and falling further behind. I'd spend my morning crafting what I thought was a perfect personalized email to a CISO, then... nothing. Meanwhile, reps around me were crushing it. I knew I was good at the actual sales part—the conversations, the discovery, the closing. My bottleneck was just getting the damn meetings.
The Suplex Advantage
Michael discovered Suplex through a sales enablement webinar. What caught his attention was the promise of doing deep research automatically—finding the angles and insights that would get CISOs to respond. He started a trial the same day.
The Enterprise Sales Playbook
- Trigger Event Detection: Suplex monitored security news, breach reports, funding announcements, and leadership changes at target accounts
- Stakeholder Intelligence: Mapped complete buying committees and identified the real decision-makers
- Personalization at Scale: Each email referenced specific security challenges relevant to their industry and company size
- Multi-Threading: Coordinated outreach across multiple stakeholders at the same account
- CRM Sync: All activity logged to Salesforce automatically—no manual data entry
The $500K Quarter Timeline
Noticed the ransomware attack on RegionalHealth last week hit 230,000 patient records. [Security news detected] With healthcare breaches up 45% this year, figured this might be top of mind.
Saw EnterpriseCo is pursuing SOC2 Type II certification per your job postings. [Compliance signal found] The timing with healthcare threat landscape makes sense.
Quick question: Are you currently evaluating security vendors as part of your compliance roadmap, or is that phase still ahead?
We've helped 12 healthcare orgs achieve SOC2 while reducing their mean time to detect threats by 60%. Worth a brief conversation?
Michael Stevens
CloudSecure Solutions
Email that generated a $120K opportunity—32% reply rate on security trigger campaigns
The Numbers
The transformation was dramatic and measurable. Michael's results spoke for themselves:
My manager asked what changed. I showed him Suplex and he said, 'This is your unfair advantage.' He's not wrong. While other reps are still manually researching, I'm having conversations. The AI finds angles I'd never have time to discover—like noticing a prospect's competitor just had a breach, or they hired a new CISO from a company that was a customer of ours. That's gold.
Suplex didn't just help me hit my number—it changed my career trajectory. I went from worrying about my job security to getting promoted to Senior AE in 90 days. The difference is simple: I spend my time doing what I'm great at (selling) instead of what I'm slow at (researching). If you're a B2B rep who knows you can sell if you just get the meetings, this is the tool that gets you those meetings. Period.
Crush Your Quota with Suplex
Join 1,200+ B2B sales professionals using Suplex to book more meetings and close more deals. Your pipeline will thank you.
Start Your Free Trial✓ Salesforce/HubSpot integration ✓ Trigger event monitoring ✓ Buying committee mapping ✓ Enterprise-grade security