THE ULTIMATE GUIDE

Best Cold Email Tool Comparison

We compared every major cold email tool so you don't have to. See how Suplex stacks up against Apollo, Instantly, Lemlist, and more.

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Complete Tool Comparison Matrix

Every feature, every price, every limitation — compared

Feature SUPLEX Apollo Instantly Lemlist Smartlead
Pricing Model
How you pay
One-time Subscription Subscription Subscription Subscription
Starting Price
Base cost
$297 $59/mo $37/mo $59/mo $34/mo
Lead Finding
Built-in database
Email Sending
Native capabilities
~
Data Storage
Local vs Cloud
Local Cloud Cloud Cloud Cloud
AI Personalization
Smart writing
Extra Extra ~ Basic Extra
Max Emails/Day
Daily volume
20,000 Varies Plan limits Plan limits Plan limits
Works Offline
No internet needed
Warm-up Included
Reputation protection
Unlimited Extra ~ Limited Extra ~ Limited
Email Verification
Validate addresses
~ Credits
3-Year Total Cost
Real investment
$297 $2,124+ $1,332+ $2,124+ $1,224+

3-Year Cost Breakdown

Apollo

$2,124
$59/mo × 36 months

Instantly

$1,332
$37/mo × 36 months

Lemlist

$2,124
$59/mo × 36 months

Smartlead

$1,224
$34/mo × 36 months

🏆 Suplex

$297
One-time payment
Save $900-$1,800+

🏆 Suplex Wins Across the Board

Better features, lower cost, complete privacy. The choice is clear when you see the full picture.

Why Suplex Beats Every Alternative

💎

The Only True All-in-One

Apollo finds leads but doesn't email well. Instantly emails but doesn't find leads. Suplex does BOTH. One tool, one workflow, one price.

🔒

Privacy By Design

Every competitor stores your data in the cloud. Suplex keeps it local. For businesses handling sensitive data, this isn't optional — it's essential.

💰

No Subscription Trap

Stop paying rent on your own tools. Suplex is a purchase, not a lease. After 6 months, it's cheaper. After 3 years, you save thousands.

🚀

Scale Without Penalty

Most tools throttle you or force upgrades as you grow. Suplex scales from 50 to 20,000 emails/day with zero extra cost.

🤖

AI Included, Not Extra

Competitors charge $20-50/month extra for AI features. Suplex includes powerful personalization at no additional cost.

✈️

Works Everywhere

Only Suplex works offline. Whether you're on a plane, in a remote location, or just value privacy, your tool keeps working.