Not all email automation is created equal. Compare sequences, triggers, AI, and scalability across the top platforms.
Get the Best Automation →Who has the power you need?
| Automation Feature | SUPLEX | Apollo | Instantly | Lemlist |
|---|---|---|---|---|
|
Multi-Step Sequences
Automated follow-up chains
|
✓ Unlimited | Unlimited | Unlimited | Unlimited |
|
Conditional Logic
If/then automation rules
|
✓ Advanced | ~ Basic | ~ Basic | ~ Basic |
|
Behavioral Triggers
React to opens, clicks, replies
|
✓ Full Suite | ~ Limited | ~ Limited | ~ Limited |
|
AI Email Writing
Auto-generate personalized emails
|
✓ Built-in | ✗ Extra Cost | ✗ Extra Cost | ~ Basic |
|
A/B Testing
Test subject lines & content
|
✓ Included | ✓ Included | ✓ Included | ✓ Included |
|
Email Warm-up
Reputation building automation
|
✓ Unlimited | ✗ Not Included | ~ Limited | ✗ Extra Cost |
|
Scheduling
Send time optimization
|
✓ Smart + Timezone | Basic | Basic | Basic |
|
Deliverability Monitoring
Track inbox placement
|
✓ Advanced | ~ Basic | ~ Basic | ~ Basic |
|
API/Webhooks
Connect to other tools
|
✓ Full Access | ~ Limited | ~ Limited | ✗ Higher Plans |
|
Custom Fields
Personalization variables
|
✓ Unlimited | Limited | Limited | Limited |
|
Automation Pricing
Cost for full features
|
✓ $297 One-time | ✗ $708+/year | ✗ $444+/year | ✗ $708+/year |
Other tools use templates. Suplex AI reads your prospect's website and crafts genuinely personalized messages. Higher reply rates, guaranteed.
When someone opens your email three times, automatically send a personalized follow-up. Behavioral automation that converts.
Build sender reputation automatically. While competitors charge extra or limit warm-up, Suplex includes unlimited reputation protection.
Know exactly which emails work. Track opens, clicks, replies, and conversions with detailed breakdowns by campaign, template, and sender.
Connect to your entire stack. CRM updates, Slack notifications, webhook triggers — Suplex integrates without limits.
From 50 emails a day to 20,000. Suplex automation scales with you. No throttling. No "contact sales for higher limits."