I need to get some things down in writing. Not because I think they'll change the world, but because I need to remind myself what I'm fighting for. And maybe you need the reminder too.
This is my manifesto. The principles that guide Suplex, and the principles I try to live by. Take what resonates. Ignore what doesn't. But please—think about what kind of business you want to build.
If you feel ashamed of how you're selling, you're doing it wrong. Sales is just connecting people who need things with people who have things. It's service. It's help. It's not manipulation, pressure, or trickery. Do it with pride or don't do it at all.
You can reach a million people or you can matter to a hundred. I'd rather matter. Suplex helps you scale, but never at the cost of your humanity. Every email should feel like it was written by a person who cares—because it was.
Every contact, every conversation, every insight you've gathered—that's your intellectual property. Not mine. Not some cloud company's. Yours. Suplex keeps it that way. Local-first. Always. No exceptions.
I'm not trying to build a robot that writes emails. I'm building a tool that helps humans write better emails, faster. The AI does research. The AI suggests. But the human decides, edits, and sends. We're partners, not replacements.
Every "no" teaches you something. Every ignored email is feedback. Don't take it personally—take it seriously. Learn. Adapt. Improve. The people who succeed aren't the ones who never fail; they're the ones who fail better each time.
Hide nothing. Charge fair prices. Explain your limitations. Admit when you're wrong. Trust is the only currency that matters in the long run, and you can't buy it—you can only earn it, one honest interaction at a time.
I wrote this manifesto on a Sunday morning, drinking coffee, thinking about the kind of company I want to build. Not the biggest. Not the fastest-growing. But the most honest. The most helpful. The one I'd be proud to tell my kids about.
Suplex is my attempt to build that company. It's imperfect. I'm imperfect. But the intention is pure: help people grow their businesses without losing themselves in the process.
If these principles resonate with you, we're probably kindred spirits. If they don't, that's okay too. There are plenty of tools built on different values. Choose the ones that match who you want to be.
To better business,