I need to tell you some things about automation that most companies won't. Not because they're evil, but because it's bad for business to be this honest. But you're reading this, which means you're looking for truth, not just another tool. So here goes.
Automation won't fix a broken product. If people don't want what you're selling, no amount of AI-powered personalization will save you. Suplex helps you reach people, but it can't make them want what you have.
I've seen people buy Suplex thinking it would be their magic bullet. They had a mediocre offer, a fuzzy value proposition, and hoped that somehow, automated outreach would make up for it. It doesn't. It never does.
AI isn't magic. It's pattern matching. Suplex's AI is good—really good—but it's not sentient. It doesn't understand your business like you do. It needs guidance, training, and human oversight.
I get frustrated emails sometimes. "The AI wrote something weird." Yeah, it does that sometimes. It's a tool, not a replacement for your judgment. You need to review, edit, and approve. The goal isn't zero effort—it's better effort, scaled.
I'll confess something: the first version of Suplex's AI generated an email that recommended a prospect's competitor's product. I was mortified. It taught me that AI needs guardrails, and humans need to stay in the loop.
That prospect? They became a customer anyway, because I owned the mistake and fixed it transparently. Sometimes the human recovery is better than perfect automation.
More emails doesn't always mean more success. There's a threshold where volume becomes noise. Suplex can send 20,000 emails a day, but that doesn't mean you should.
I recommend starting small. 50 emails a day. See how they land. Adjust. Learn. Scale gradually. The people who blast thousands on day one usually end up with burned domains and damaged reputations. Don't be them.
Suplex is powerful. Like any powerful tool, it can build or destroy. I've watched customers 10x their business with thoughtful automation. I've watched others spam their way into oblivion. The tool is the same. The difference is the human using it.
If you're looking for a way to spam more efficiently, please—I'm begging you—go somewhere else. The world doesn't need more noise. But if you're looking to scale genuine connection, to reach more people without losing your soul, then we're on the same page.
Automation isn't the future. Thoughtful humans using automation thoughtfully—that's the future. That's what I'm building toward.
Thanks for letting me be honest,