1

The Challenge

Velocity Digital was a thriving 12-person marketing agency serving e-commerce brands. They had a proven track record, stellar case studies, and happy clients. But growth had plateaued.

The Growth Bottleneck

  • Manual prospecting consumed 60% of their business development time
  • Each personalized email took 12-15 minutes to research and write
  • Max capacity: 200 emails/day across the entire team
  • Generic templates produced 2% reply rates and damaged their brand
  • Client data scattered across 4+ cloud tools created security nightmares
  • Adding one SDR would cost $75K/year + tools + management overhead

We were at a crossroads. Either hire a team of SDRs and watch our margins disappear, or find a way to scale with technology. But every tool we tried either lacked personalization or locked us into their cloud ecosystem. Our clients trust us with sensitive data—we couldn't risk it.

— Jennifer Rodriguez, CEO

2

The Solution

A fellow agency founder recommended Suplex at a mastermind dinner. Jennifer was skeptical—she'd tried "AI outreach tools" before and they all produced robotic, obvious spam. But the local-first promise caught her attention.

Suplex Implementation Strategy

  • Week 1: Migrated all existing prospect data to Suplex's local database
  • AI Training: Fed Suplex their best-performing manual emails to match their brand voice
  • Segmentation: Created 8 distinct ICP profiles with tailored messaging
  • Quality Gates: Set AI confidence thresholds—only send if personalization score >85%
  • Scale Safely: Started with Gmail (200/day), then added rotated accounts over 3 weeks

The 6-Week Scale Timeline

Week 1-2
Foundation & Testing
Onboarded team, trained AI on brand voice, sent 200 emails/day. Immediately saw 8% reply rates vs. 2% with old templates.
Week 3-4
Optimization & First Scale
Refined targeting based on response patterns. Scaled to 800 emails/day across rotated accounts. Reply rate held steady at 12%.
Week 5-6
Full Capacity & Results
Reached 2,000 personalized emails/day. Team focused on responses and demos instead of prospecting. First new client signed.

AI-generated email referencing 3 data points, written in Jennifer's voice, sent in under 30 seconds

3

The Results

The transformation was immediate and sustained. Within 6 weeks, Velocity Digital had fundamentally changed their growth trajectory:

Before: 200/day
2,000/day
Personalized Emails Sent
Before: 2%
22%
Average Reply Rate
Before: 2-3
18-24
Qualified Calls/Week
Before: $75K/year
$0
SDR Hiring Cost
Before: Scattered across cloud tools
100% On-Premise
All 45,000+ prospect records stored locally, fully encrypted, client audit compliant

Our prospects actually compliment us on our emails now. One CMO told me it was the most thoughtful cold email he'd received all year. Little did he know, AI did the research—but our team reviewed every single one before sending. The human + AI combo is unstoppable.

— Jennifer Rodriguez, on brand perception

Suplex isn't just a tool for us—it's our competitive advantage. While other agencies are drowning in manual work or sending spam, we're having meaningful conversations at scale. We booked 47 qualified calls last month alone. And knowing our data is secure on our own machines? That's priceless for our enterprise clients.

— Jennifer Rodriguez, CEO, Velocity Digital
3x'd client acquisition in 60 days

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