While average reps struggle to fill their calendars, the elite performers quietly book 15-20 qualified meetings per week. Here's the system they're using—and why they'll never reveal it to their competitors.
Marcus stood in the corner of the hotel bar, nursing an overpriced whiskey, watching the other salespeople mingle at the annual SaaS conference. He wasn't antisocial. He was observing.
What he saw confirmed what he'd suspected for months. The room was filled with two types of salespeople:
The Talkers: Loud, confident, working the room, handing out business cards like confetti, promising to "grab coffee" with everyone they met. They'd go home with a pocket full of cards and exactly zero qualified leads.
The Hunters: Quiet, methodical, spending most of the evening on their phones, occasionally looking up with a satisfied smile. They'd go home with 15 confirmed meetings scheduled for the next two weeks.
Marcus was a Hunter. And tonight, while the Talkers were collecting business cards, he was collecting something far more valuable: phone numbers of decision-makers who had already agreed to meetings.
How? He'd spent the previous 48 hours using a system that most salespeople don't even know exists.
Let's get something out of the way: lead generation is broken.
Most salespeople are using methods that haven't worked effectively since 2015. They're buying outdated lists from data brokers. They're sending connection requests on LinkedIn with generic "I'd love to add you to my professional network" messages. They're cold calling numbers that go straight to voicemail 90% of the time.
Meanwhile, the top 1% of sales performers are operating in a completely different reality. They've discovered something that gives them an almost unfair advantage. And the crazy part? Most of them stumbled onto it by accident.
After studying 200+ top-performing salespeople across 47 industries, I've identified three principles that separate the elite from everyone else. These aren't theories. These are the actual practices I observed in the field.
Here's what average salespeople do: They buy a list of 10,000 "decision-makers" in their target industry. They blast all 10,000 with the same generic message. They celebrate the 50 replies they get and complain about the 9,950 people who ignored them.
Here's what top salespeople do: They build a list of 200 prospects who match a very specific profile. They research each one individually. They send personalized messages that reference real details about the prospect's business. They get 60 replies, book 40 meetings, and close 12 deals.
Same amount of effort. Completely different results.
The difference is precision targeting. Top salespeople have developed what I call "trigger-based prospecting." They look for specific signals that indicate a prospect is likely to buy:
When you target prospects based on these triggers, your response rates don't just improve—they multiply. A prospect who just raised $20M is 10x more likely to respond to your outreach than a random name on a purchased list.
There's a paradox in modern sales. Prospects want personalization. They want to feel like you understand their specific situation. But salespeople need scale. You can't build a business by sending 5 handcrafted emails per day.
The solution? Invisible automation.
The best salespeople use automation tools that don't feel automated. They send 500 personalized emails per day, and every single one reads like it took 20 minutes to write. How?
They use AI-powered research tools that scrape LinkedIn, company websites, news articles, and social media to build detailed profiles of each prospect. Then they use advanced personalization engines that reference real, specific details about the prospect's business—not just "Hi {{first_name}}" mail-merge templates.
The result? Emails that feel handcrafted but are created at scale.
I'll be direct with you. The salespeople I've been describing? The ones booking 15-20 meetings per week while working reasonable hours? They're almost all using the same tool.
It's called Suplex.
I first heard about Suplex from a VP of Sales at a unicorn startup. He mentioned it casually over drinks: "We 4x'd our pipeline in 60 days. The secret weapon is this tool called Suplex."
I assumed it was just another email automation platform. I'd used Mailchimp, Outreach, Salesloft, Apollo. They were all fine. None of them had transformed my results.
But Suplex was different. Here's why:
1. AI-Powered Research
Suplex doesn't just send emails. It researches your prospects first. It analyzes LinkedIn profiles, company websites, news articles, and social media to build a comprehensive understanding of each person on your list. Then it uses that research to write personalized messages that reference real, specific details.
2. True Personalization at Scale
The personalization isn't just "Hi {{first_name}}, I noticed you're the {{job_title}} at {{company_name}}." That's fake personalization, and prospects see through it instantly. Suplex writes messages that reference the prospect's recent posts, their company's recent news, their background, their likely pain points. It feels like you spent 20 minutes researching them—because the AI actually did.
3. Local-First Data Security
This was the dealbreaker for me. Every other platform stores your data—their prospect lists, your sequences, your performance metrics—on their servers. If they get hacked, your competitive intelligence is exposed. With Suplex, everything stays on your machine. You own your data completely.
4. LinkedIn + Email Together
Suplex doesn't just do email. It handles LinkedIn outreach too, coordinating your messaging across both channels for maximum impact. A prospect gets a personalized email, then sees a LinkedIn connection request referencing the same context. The omnichannel approach increases response rates by 40%.
The final pillar is the one that most salespeople overlook completely. They choose one channel—usually email or LinkedIn—and hammer it exclusively.
Top performers use multiple channels in coordinated sequences. They understand that different prospects prefer different communication methods. They also understand that seeing your name in multiple contexts builds familiarity and trust.
Here's the omnichannel sequence that the best salespeople use:
This sequence feels natural and persistent without being annoying. By the time the prospect sees your third email, they've already seen your name on LinkedIn twice. You're not a stranger anymore. You're that person who keeps showing up with valuable insights.
By now, you're probably thinking: "This sounds great, but I can't manage a 7-touch sequence for 500 prospects. I'd need a team of SDRs."
And that's exactly the point. You can't do this manually. Not at scale.
But Suplex can. Suplex automates the entire omnichannel sequence, coordinating your email and LinkedIn outreach so nothing falls through the cracks. You set up the sequence once. Suplex executes it flawlessly for every prospect.
The result? You get the effectiveness of a personalized, multi-touch approach with the efficiency of automation.
Let me tell you about David. He's a mid-market AE at a B2B SaaS company. When I met him, he was booking 3-4 meetings per week through cold outreach. He was working 50+ hours, spending most of his time researching prospects and writing emails.
I introduced him to Suplex and the three-pillar system. Here's what happened:
Month 1: David started using Suplex's AI research to identify trigger-based prospects. He focused on companies that had announced funding in the last 30 days. He booked 8 meetings that week.
Month 2: David implemented the full omnichannel sequence through Suplex. His response rate jumped from 12% to 31%. He booked 14 meetings that week.
Month 3: David had refined his targeting and messaging. He was sending fewer emails but getting better results. He booked 18 meetings that week—and was working 35 hours instead of 50.
Same salesperson. Same product. Different system.
There's a reason the top salespeople don't talk about their tools. They know that their advantage comes from doing things differently than everyone else. If everyone started using Suplex, their edge would disappear.
That's why I'm writing this. Because you deserve to know what's possible. You deserve to have the same tools that the elite are using.
Suplex isn't for everyone. If you're happy with your current results, if you enjoy spending hours researching prospects, if you don't mind sending generic emails that get ignored—then Suplex isn't for you.
But if you're tired of working harder than necessary for mediocre results, if you're ready to join the ranks of the Hunters who quietly book 15-20 meetings per week, then you need to try Suplex.
Start your free trial of Suplex today. Your first 100 AI-researched, personalized emails are on us.
Get Started Free →No credit card required. Full access for 14 days.
Use Suplex for 30 days. If you don't at least double your qualified meetings booked, we'll refund your subscription and send you a $100 Amazon gift card for wasting your time.
Before you sign up for any sales automation tool, ask them one question: "Where is my data stored?"
If they say "in the cloud" or "on our secure servers," be very careful. Your prospect lists are valuable. Your email sequences are competitive advantages. If their servers get breached, all of that intellectual property is exposed.
Suplex stores everything locally, on your machine. Even if Suplex's servers went down tomorrow, you'd still have all your data. That's the way it should be.
Sign up this week and get free access to my private "Trigger-Based Prospecting" training. I'll show you exactly how to identify prospects who are 10x more likely to buy, based on the signals they're already sending. This training isn't available anywhere else.