The best lead generation tools of 2024, compared head-to-head on data quality, pricing, features, and ROI.
See the Best Choice →Every tool, every feature, every price
| Feature | SUPLEX | Apollo | ZoomInfo | Hunter | Lusha |
|---|---|---|---|---|---|
|
Starting Price
Entry cost
|
✓ $297 one-time | $59/mo | $15,000/yr | $49/mo | $29/mo |
|
Email Sending
Built-in outreach
|
✓ Yes | ~ Limited | ✗ No | ✗ No | ✗ No |
|
Contact Database
B2B lead access
|
✓ Included | ✓ Yes | ✓ Yes | ✗ No | ✓ Yes |
|
Data Accuracy
Email verification
|
✓ 95%+ | 85-90% | 90-95% | 90% | 85% |
|
Local Storage
Privacy option
|
✓ Yes | ✗ No | ✗ No | ✗ No | ✗ No |
|
AI Personalization
Smart outreach
|
✓ Included | ✗ Extra | ✗ No | ✗ No | ✗ No |
|
Export Limits
Data portability
|
✓ Unlimited | Limited | Contract-based | Credits | Credits |
|
Works Offline
No internet needed
|
✓ Yes | ✗ No | ✗ No | ✗ No | ✗ No |
|
Contract Required
Annual lock-in
|
✓ No | No | ✗ Yes | No | No |
|
Year 1 Cost
Total investment
|
✓ $297 | $708 | $15,000+ | $588 | $348 |
ZoomInfo charges $15,000+/year. Suplex gives you comparable data quality and better outreach tools for $297 once.
Hunter and Lusha only find emails. Suplex finds leads AND sends emails. No need for multiple subscriptions.
No other lead gen tool includes AI personalization. Suplex writes personalized emails automatically, boosting reply rates 3x.
All competitors store your leads in the cloud. Suplex keeps data local — better privacy, better security, zero risk.
No credit systems. No export limits. No "contact sales for enterprise." Suplex scales from 50 to 20,000 contacts/day.
Only Suplex works offline. Research leads on a plane, in a remote office, or anywhere without reliable internet.