The Growth Plateau
NovaMedia was a respected digital marketing agency with a talented team and solid case studies. They'd grown steadily to $2M ARR, then hit a wall. The tactics that got them to $2M weren't getting them to $4M.
The Marketing Agency Paradox
- Great at marketing for clients, terrible at marketing for themselves
- Referrals had dried up—most clients came from 2-3 years ago
- Cold outreach felt hypocritical—they were the "inbound experts"
- Website traffic was up, but qualified leads were down
- Competing against 50 other agencies for the same RFPs
- Sales cycle stretched from 30 days to 90+ days
The irony was brutal—we were crushing it for our clients, generating them millions in revenue, but we couldn't fill our own pipeline. We tried everything: content marketing, webinars, paid ads. Nothing was predictable. I was starting to think we'd peaked at $2M and that was just our ceiling.
The Turnaround
Rachel's business coach suggested Suplex. Initially resistant—"we're an inbound agency, we don't do cold email"—she eventually realized that waiting for inbound was a luxury she couldn't afford.
The NovaMedia Outreach System
- Intent Signal Detection: Suplex identified companies showing marketing investment signals—hiring for marketing roles, recent funding, new product launches
- Competitor Gap Analysis: Found prospects running ineffective ads or with poor SEO that NovaMedia could improve
- Results-First Messaging: Every email opened with a specific, relevant observation about their marketing
- Audit Offer Strategy: Positioned first touch as a free audit, not a sales pitch
- Team Coordination: All 4 sales team members using Suplex with unified messaging
The 60-Day Pipeline Explosion
Noticed B2BStartup is running LinkedIn ads for your new enterprise tier. Smart channel choice. [Ad detection]
One thing: Your ad creative is showing the same product screenshot to CFOs and Engineering Managers. Those are very different buyers with different pain points. [Creative analysis]
Curious—are you seeing the conversion rates you expected, or is there room for improvement on the targeting side?
We recently helped similar companies (like DataFlow and TechCorp) increase LinkedIn ROAS 3x by segmenting creative by persona. Happy to share the playbook in a brief call—no pitch, just useful intel.
Rachel
NovaMedia Digital
Email that generated a $42K annual contract—38% reply rate on creative analysis campaigns
The Outcome
Two months transformed NovaMedia from plateaued to explosive growth:
The funny thing? Our inbound leads actually went UP after we started using Suplex. Prospects were Googling us after receiving the cold emails, reading our content, then filling out forms. The cold outreach was driving warm inbound. We went from zero predictable acquisition to having two strong channels in 60 days.
Suplex forced us to eat our own cooking—and it was delicious. We were telling clients to be proactive, to reach their audience where they are, while we sat around waiting for referrals. The cognitive dissonance was embarrassing. Now we're practicing what we preach and the results speak for themselves: 4x pipeline, $320K in new business, and a clear path to doubling our agency size. If you're a marketing agency struggling to market yourself, this is your wake-up call.
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