The Situation
Sarah Mitchell had built a solid reputation in Austin's competitive luxury real estate market. Her problem wasn't competence—it was visibility. With 200+ agents competing for the same luxury listings, standing out required more than just door-knocking and postcard mailers.
The Lead Generation Struggle
- Zillow and Realtor.com leads were expensive ($75-150 per lead) and low-quality
- Cold calling felt invasive and yielded angry responses
- Facebook ads attracted lookers, not serious sellers
- Traditional farming (postcards, flyers) had 0.2% response rates
- Referrals were unpredictable—feast or famine
- Competing agents were buying the same lists and spamming the same prospects
I knew the money was in the data. The agents winning had better intelligence on who was likely to sell. But I didn't have $10,000 a month for a data science team. I needed a way to find the signal in the noise—homeowners showing subtle signs they were ready to move.
The Breakthrough
Sarah's brother-in-law, a tech entrepreneur, suggested she try Suplex. She was hesitant—she'd heard horror stories about agents getting their email domains blacklisted with spam tools. But Suplex's local-first approach meant her data stayed hers, and the AI personalization promised to sound human, not robotic.
The Suplex Real Estate Playbook
- Signal Detection: Suplex AI analyzed 15+ data sources to identify high-probability sellers—life events, equity positions, market timing signals
- Hyper-Local Personalization: Every email referenced neighborhood specifics, recent comps, and market trends
- Soft Approach: Messages positioned Sarah as a market resource, not a pushy salesperson
- Consistent Follow-Up: Automated 5-touch sequences that felt personal, not automated
- Data Ownership: All 8,000+ prospect records stored locally—her competitive advantage, locked in
The 90-Day Transformation
Hope you're enjoying the cooler weather in Austin! [Local reference]
Noticed your home on Exposition Blvd has appreciated 34% since you purchased in 2019. With the new Google campus announcement, Tarrytown inventory is at a 5-year low. [Market data + news]
Three similar homes sold above asking in your neighborhood last month. Curious if you've considered what your property might fetch in today's market?
No pressure—happy to send over a quick valuation if helpful.
Sarah Mitchell
Compass Austin
Email that generated a $1.2M listing—36% reply rate on this campaign
The Results
Sarah's business transformed within one quarter. From struggling for listings to choosing which prospects to prioritize:
The difference is night and day. Before, I was begging for appointments. Now sellers call me back. The AI finds angles I never would have thought of—like noticing someone just became an empty nester, or their company announced remote work policies. It's like having a research team that never sleeps.
Last month, I closed three listings totaling $2.1 million—all from Suplex-generated leads. My broker asked what my secret was. I told him: I stopped competing for the same Zillow leads as everyone else and started building my own intelligence system. The ROI is insane. For what I used to spend on one postcard campaign, I get a month of personalized outreach to thousands of targeted prospects.
Own Your Market Like Sarah
Stop competing for the same expensive leads. Build your own prospect intelligence system and become the agent sellers actually want to hear from.
Start Your Free Trial✓ Real estate-specific AI prompts ✓ Local data ownership ✓ Compliance-friendly ✓ No spam tactics