1

The Local Business Limit

Tom Anderson had built a solid commercial cleaning business over 8 years. 15 employees, reliable contracts, good reputation. But growth had stalled. He'd saturated his local network and didn't know how to reach beyond it.

The Small Business Ceiling

  • Relied entirely on word-of-mouth—unpredictable and slow
  • Yellow Pages and local ads produced zero ROI
  • Didn't know how to find commercial property managers online
  • Competing against national chains with bigger marketing budgets
  • No time to learn "digital marketing"—running the business took everything
  • Revenue flat for 3 years despite inflation and rising costs

I was working harder than ever but standing still. My competitors were growing, buying new equipment, hiring more people. I felt like I was being left behind but didn't know what to do about it. I'm good at cleaning and managing my team, not this marketing stuff.

— Tom Anderson, on the frustration

2

The Discovery

Tom's son, home from college for the summer, suggested Suplex. Tom was skeptical—"I'm a cleaning company, not a tech startup"—but his son showed him how AI could find and research prospects automatically.

The Local Business Outreach System

  • Property Manager Detection: Suplex identified commercial property management companies, office buildings, and retail chains in a 50-mile radius
  • Change Signals: Found companies showing occupancy changes—new tenants, expansions, recent moves
  • Simple Personalization: Each email mentioned specific building or company details
  • Low-Touch Approach: Offered free estimates, not hard sells
  • Local Data Storage: All prospect info kept on his office computer—no cloud subscriptions to manage

The 90-Day Growth Sprint

Month 1
Learning & First Wins
Son set up Suplex, trained Tom on basics. Sent 200 emails to property managers. 18% reply rate. 6 estimates scheduled. Won 2 new contracts worth $4K/month combined.
Month 2
Momentum Builds
Tom comfortable running campaigns himself. Added medical offices to targeting. Reply rate hit 26%. 12 new contracts signed. Hired 3 more cleaners to handle demand.
Month 3
Regional Expansion
Expanded radius to 75 miles. Added second crew. Total 24 new contracts in 90 days. Revenue up 60%. Looking at second office location.

Email that won a $6K/month contract covering 3 office buildings—31% reply rate on property manager campaigns

3

The Transformation

Three months transformed Tom's business from stagnant to growing:

Before: Flat
60%
Revenue Growth
Before: 2-3
45
Qualified Leads/Month
Before: 15
24
New Contracts (90 days)
Before: 15
22
Team Size
Before: Local only
Regional Player
Expanded from 1 city to 3-county region; evaluating second office location

I never thought I'd be the 'tech guy,' but Suplex made it simple. I spend 30 minutes in the morning reviewing what the AI found, approve the emails, and go run my business. The leads just come in. Property managers actually call ME back. That's never happened before in 8 years.

— Tom Anderson, on the simplicity

Last month I signed more new business than my first three years combined. My competitors are still running newspaper ads and hoping for referrals. I'm having conversations with property managers who didn't even know we existed 6 months ago. Suplex didn't just grow my revenue—it changed my mindset. I went from 'small local guy' to 'regional service provider' in 90 days. And the data stays on my computer, so I own it forever. No monthly fees that keep going up. Just results.

— Tom Anderson, Owner, Anderson Commercial Cleaning
60% revenue growth; 24 new contracts; expanding to second location

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