Every product has an origin story. Most of them are boring. This one isn't.
It started with a breakdown. Not a technical one—an emotional one. I was sitting in my apartment at 3 AM, surrounded by empty coffee cups, staring at a spreadsheet with 847 names on it. I had been manually researching prospects for 14 hours straight. My eyes burned. My back ached. And I still had 200 more to go.
That night, I didn't sleep. I started sketching. Not a business plan—just ideas. Ways to automate the research without losing the humanity. Ways to scale the personal touch. Ways to own my data instead of renting it from companies that didn't care about me.
Six months later, I had a working prototype. It was ugly, held together with Python scripts and prayer. But it worked. I could input a list of companies, and it would research each one, find the right contact, and draft a personalized email.
The first email it sent got a reply in 12 minutes. Not a "thanks but no thanks"—a real reply. A conversation starter. I knew I was onto something.
But here's what surprised me: other people wanted it too. I showed it to a friend who ran a sales team. He offered to buy it on the spot. Then another friend. Then a stranger I met at a conference. Everyone had the same problem, and everyone was desperate for a solution that didn't require selling their soul to a SaaS giant.
The name? That's a story too. I wanted something that suggested power and precision. Something memorable. Suplex just felt right—it's a wrestling move that requires technique, timing, and strength. Perfect for a tool that helps you grapple with the challenge of outreach.
What changed? Almost everything else. The UI went through 12 major revisions. The AI got smarter, faster, more nuanced. The features grew based on what users actually needed, not what I thought they wanted.
Through it all, I kept that original spreadsheet. It's in a drawer somewhere, coffee-stained and wrinkled. A reminder of where this started. A reminder that problems are just opportunities wearing uncomfortable clothes.
Suplex isn't just a product to me. It's the answer to a question I asked that sleepless night: "What if this could be easier?" Turns out, it can. For me, and for thousands of people who were asking the same question.
Thanks for being part of the story,