Top 10 Cold Email Templates

Subject: Quick question, {{first_name}}

{{first_name}},

Quick question about {{company}}:

Are you currently using any tools to automate your 
outreach, or is everything still manual?

The reason I ask—we just helped {{similar_company}} 
reduce their prospecting time by 70% while actually 
improving reply rates.

Worth a brief conversation?

[Signature]

Subject: Congrats on the {{trigger_event}}, {{first_name}}

{{first_name}},

Saw the news about {{company}}'s {{trigger_event}}—congrats! 
That's exciting growth.

With that kind of momentum, you're probably thinking about 
{{relevant_challenge}}.

We helped {{similar_company}} {{specific_result}} during 
their similar growth phase.

Open to a quick chat about how we might help {{company}}?

[Signature]

Subject: Resource for {{company}}'s team

{{first_name}},

Noticed {{company}} is focused on {{company_priority}} 
this quarter.

Thought you might find this useful—just published a guide 
on {{relevant_topic}} based on what we learned helping 
{{similar_companies}}.

{{link_to_resource}}

No pitch here, just thought it might save you some time.

If you find it helpful and want to chat about {{topic}} 
at some point, happy to connect.

[Signature]

Subject: {{first_name}}, still using {{competitor}}?

{{first_name}},

Are you still using {{competitor}} for {{use_case}}?

If so, curious—are you happy with {{specific_limitation}}?

We've been hearing from a lot of {{industry}} companies 
that {{pain_point}} is becoming a real issue as they scale.

{{your_company}} handles {{differentiator}} differently. 
Worth seeing how we compare?

[Signature]

Subject: How {{similar_company}} solved {{pain_point}}

{{first_name}},

{{similar_company}} was struggling with {{pain_point}} 
before we started working together.

{{specific_challenge}} was costing them {{quantified_pain}}.

We helped them {{solution}} and within {{timeframe}}, 
they saw {{specific_result}}.

{{company}} looks like you're facing a similar challenge. 
Worth exploring how we might help?

[Signature with logo]

Subject: {{company}} + {{your_company}}

{{first_name}},

I help {{industry}} teams like {{company}} {{main_benefit}}.

Worth a 10-minute call to see if we're a fit?

[Signature]

Subject: Not a sales pitch

{{first_name}},

I promise this isn't a sales pitch.

(Okay, it kind of is. But it's a really short one.)

We help {{target_segment}} {{main_benefit}}.

{{specific_result}} in {{timeframe}} for {{similar_company}}.

If that sounds interesting, reply YES and I'll send 
over a 2-minute video explaining how.

If not, no worries—just ignore this and I won't follow up.

[Signature]

Subject: {{first_name}}, thought you'd find this helpful

{{first_name}},

Came across this {{resource_type}} on {{topic}} and 
immediately thought of {{company}}.

{{brief_description_of_resource}}

{{link}}

Hope it's useful! If you have questions about implementing 
{{topic}}, happy to share what we've learned from {{experience}}.

[Signature]

Subject: {{mutual_connection}} suggested I reach out

{{first_name}},

{{mutual_connection}} mentioned you're the right person 
to talk to about {{topic}} at {{company}}.

I'm working with {{similar_companies}} to {{main_benefit}}, 
and {{mutual_connection}} thought there might be a fit.

{{specific_result}} for a similar {{industry}} company.

Worth a brief conversation to explore?

[Signature]

P.S. {{mutual_connection}} says hello!

Subject: Should I close your file?

{{first_name}},

I've reached out a few times about helping {{company}} 
with {{topic}}.

Haven't heard back, so I'll assume this isn't a priority 
right now.

Totally understand—timing is everything.

I'll close your file, but feel free to reach out if 
things change on your end.

Wishing {{company}} continued success.

[Signature]

P.S. If you do want to explore this, just reply and 
I'll keep your file open.