I need to tell you something I don't usually admit: I built Suplex because I was desperate.
Not the dramatic kind of desperate. The quiet, grinding kind. The kind where you're staring at a spreadsheet at 2 AM, copy-pasting email addresses one by one, wondering if there's a better way to live.
Three years ago, I was running a small agency. We had great clients, good work, and a team I loved. But growth? Growth was killing us. Every new client meant hours of manual prospecting. Finding leads. Researching them. Writing personalized emails. Sending them. Following up.
I tried everything. The big SaaS platforms that promised the moon and delivered... well, a monthly bill and a headache. The "all-in-one" solutions that wanted to own my data, lock me into their ecosystem, and charge me more every time I wanted to send an extra hundred emails.
Here's what broke me: I discovered one of those platforms had been selling anonymized data about my prospects to my competitors. My competitors. I was paying them to help other people poach my leads.
That's when I knew. I had to build something different. Something that would never betray the trust of the people using it.
So I started coding. Nights, weekends, early mornings. I built Suplex with three non-negotiable principles:
The AI part came later. I realized I was still spending hours researching each prospect, crafting the perfect personalized message. So I taught Suplex to do the research for me. Now it reads websites, understands businesses, and writes messages that sound like I spent 20 minutes learning about each person.
Because I did. I taught it everything I knew about writing emails that get responses.
I'm not going to tell you Suplex will change your life. I don't believe in those promises. But I will tell you this: it changed mine. I went from dreading outreach to actually enjoying it. From feeling like a spammer to feeling like someone making genuine connections at scale.
That's why I built this. Not to get rich. Not to build the next unicorn. But because I needed it to exist, and I figured maybe you need it too.
Thanks for reading this far.