10 Lead Generation Tips That Actually Work in 2025

Before you generate a single lead, know exactly who you're looking for. A vague ICP like "B2B companies" is worthless. Get specific: "SaaS companies with 50-200 employees, $5M-$50M ARR, using Salesforce, with a dedicated sales team."

Suplex lets you filter prospects by 50+ criteria—from company size to funding status to the tools they use—so you only target perfect-fit leads.

Not all leads are equal. Intent data tells you who's actively researching solutions like yours right now. These leads convert 5x faster than cold prospects.

Signals of high intent include:

• Visiting your pricing page
• Downloading competitor comparison guides
• Searching for "best [your category] software"
• Recently hired a role your product serves
• Just raised funding (budget + growth mode)

LinkedIn is the goldmine for B2B lead generation—with 900M+ professionals and advanced search filters. But manual outreach is time-consuming.

The LinkedIn lead gen formula:

1. Use Sales Navigator to find prospects matching your ICP
2. View their profile (they'll get a notification)
3. Send a connection request with a personalized note
4. Share valuable content before pitching
5. Move the conversation to email for your pitch

A lead magnet is something valuable you offer in exchange for contact information. But most lead magnets are forgettable PDFs that never get opened.

High-converting lead magnets in 2025:

• Interactive tools: ROI calculators, assessment quizzes
• Templates: Ready-to-use frameworks (people love shortcuts)
• Exclusive data: Original research or industry benchmarks
• Video training: Short, actionable tutorials
• Community access: Private Slack groups or masterminds

Email alone isn't enough. The most effective lead gen combines email, LinkedIn, phone, and even direct mail. Each touchpoint increases your chances of a response.

The winning sequence: LinkedIn connection → Email → LinkedIn message → Phone call → Email follow-up. Space touches 2-3 days apart.

Automation scales. Personalization converts. The trick is doing both. Use automation for research, data entry, and follow-up timing—but keep the messaging human.

What to automate:

• Lead research and data enrichment
• Email sequencing and timing
• Follow-up reminders
• Response tracking and analytics

What to keep personal:

• First-line personalization
• Replies to interested prospects
• Objection handling
• Demo calls and closing

Not every lead deserves equal attention. Lead scoring helps you focus on the hottest prospects while nurturing the rest automatically.

Score leads automatically based on demographics (who they are) and behavior (what they do). Prioritize the 20% of leads that will generate 80% of your revenue.

Most leads aren't ready to buy today. Nurture sequences keep you top-of-mind until they are—but only if you provide value, not constant sales pitches.

Value-driven nurture content:

• Industry insights and trend reports
• Case studies showing real results
• Educational how-to guides
• Tool recommendations and reviews
• Personal updates and behind-the-scenes

Follow the 4:1 rule: 4 value emails for every 1 sales email. Become a trusted advisor, not just another vendor.

Vanity metrics like open rates don't pay the bills. Focus on metrics that correlate with revenue.

The metrics that matter:

• Reply rate: Are people engaging?
• Meeting booked rate: Are conversations happening?
• Cost per qualified lead: Efficiency of your funnel
• Conversion to opportunity: Lead quality
• Customer acquisition cost (CAC): Overall efficiency

Lead generation isn't "set it and forget it." Markets change. Tactics get saturated. What worked last quarter might flop this quarter.

Always be testing:

• New channels (TikTok for B2B? Maybe.)
• Fresh messaging angles
• Different lead magnets
• Alternative CTAs
• New prospecting sources

Document what you learn. Build a playbook of winning strategies. Share it with your team. Then keep iterating.