5 Ways to Personalize Your Outreach

The gold standard of personalization: referencing something specific you found during research. It shows you did your homework—and that you care.

Where to find personalization gold:

• LinkedIn posts: Recent articles they've shared or commented on
• Company news: Funding rounds, product launches, expansions
• Podcast appearances: Topics they've spoken about
• Job changes: New role = new priorities and budget
• Content they created: Blog posts, case studies, whitepapers

"Hi {{first_name}}, I just read your LinkedIn post about scaling your 
sales team to 50 reps. The challenge you mentioned about maintaining 
quality at scale really resonated—it's exactly why we built Suplex."

This email takes 30 seconds to write but gets 3x the replies of 
generic templates.

Certain events create perfect timing for outreach. When you catch prospects at these moments, your relevance skyrockets and resistance plummets.

High-value triggers to watch for:

• Funding announcements: New budget + growth mode = buying time
• New executive hires: Fresh perspective + mandate to change
• Company expansions: Scaling challenges need solutions
• Product launches: Marketing push = need for tools
• Competitor changes: Dissatisfaction creates opportunity

Subject: Congrats on the Series B, {{first_name}}

"Saw the news about your $20M raise—exciting times at {{company}}!

With that kind of growth, you're probably thinking about scaling your 
outreach without losing the personal touch that got you here.

We've helped 3 similar Series B companies automate while keeping 
reply rates above 25%. Worth a quick chat?"

Every industry has unique challenges, regulations, and trends. Speaking their language shows you're not a generic vendor—you're an industry expert.

How to customize by industry:

• SaaS: Mention ARR, churn, LTV, product-led growth
• E-commerce: Reference AOV, cart abandonment, seasonality
• Healthcare: Note HIPAA, patient acquisition, compliance
• Finance: Discuss regulations, risk, audit trails
• Real estate: Mention cap rates, lead gen, market cycles

"Most SaaS companies at your stage struggle with one thing: scaling 
outreach without ballooning CAC. 

We helped {{similar_company}} reduce their customer acquisition cost 
by 40% while doubling their lead volume—specifically by automating 
the top of funnel while keeping demos personalized."

Notice: No generic benefits. Specific SaaS metrics and outcomes.

The tools a company uses tell you everything: their priorities, their budget, their sophistication level, and their pain points. Use this intel.

Tech stack signals:

• Using a competitor? "Are you still happy with {{competitor}}?"
• Using complementary tools? "Since you're already on {{tool}}..."
• Outdated tech? "I noticed you're still on {{old_tool}}..."
• No existing solution? "Most {{industry}} companies use {{category}}..."

Manual research doesn't scale. AI personalization does. Modern AI can scan LinkedIn profiles, company websites, and news sources to write unique opening lines for every prospect—in seconds.

What AI can personalize:

• Opening lines based on recent LinkedIn activity
• Value props matched to company size and stage
• Case studies from similar companies in their industry
• Tone adjustments based on their communication style
• Follow-up content based on their interests

Input: LinkedIn profile data
Output: "Your recent post about expanding into European markets 
caught my attention—congrats on the Berlin office launch!"

Input: Company website + job postings
Output: "With {{company}} hiring 5 new SDRs this quarter, you're 
probably thinking about how to get them productive fast."

Input: Recent news + industry context
Output: "The new compliance requirements for {{industry}} that went 
into effect last month must be keeping your team busy."