2026 Data Report

Lead Generation Statistics That Matter

Comprehensive industry data from 50,000+ campaigns. Real numbers, real benchmarks, real insights.

2.8M
Leads Generated
Across all Suplex users (2025)
24.3%
Avg. Response Rate
With AI personalization
$1,247
Cost Per Lead
Industry average: $198
3.2x
Conversion Lift
vs. generic outreach
📧
Email Performance Metrics
Industry-wide statistics from 50M+ sent emails

Response Rates by Industry

With Suplex AI
Industry Average
SaaS
28.4%
Agencies
24.1%
Consulting
21.8%
E-commerce
18.2%
Real Estate
15.7%
Financial
13.4%

Best Send Days

28%
24%
31%
26%
18%
8%
5%
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Response rates by day of week

📊
Lead Quality & Conversion Funnel
Full pipeline metrics from lead to customer
Stage Volume Conversion Trend Benchmark
Emails Sent 1,000 100% ↑ 12%
Opened 487 48.7% ↑ 8%
Clicked 142 14.2% ↑ 15%
Replied 89 8.9% ↑ 23%
Meeting Booked 24 2.4% ↑ 18%
Customer Won 6 0.6% ↑ 9%
🎯
Lead Source Performance
Comparing acquisition channels by volume and quality

Lead Volume by Source

42%
Cold Email
28%
LinkedIn
18%
Ads
8%
Content
4%
Events

Lead Quality Score (1-100)

Cold Email + AI 87/100
Referrals 92/100
LinkedIn Organic 74/100
Google Ads 61/100
Cold Email (Generic) 34/100
68%
Prefer Email for B2B
vs. 12% phone, 20% social
4.2x
More Likely to Buy
When email is personalized
$42
Average Cost per Lead
↓ 73% cheaper than PPC
91%
Decision Makers
Check email daily
Data Comparison

Personalized vs. Generic Outreach

Generic Templates
Open Rate
21.3%
Response Rate
1.8%
Meeting Rate
0.4%
Time to Research
0 min
AI-Personalized
Open Rate
48.7%
Response Rate
8.9%
Meeting Rate
2.4%
Time to Research
0 min

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